"I love it. I've read it a couple of times now, and each time I get something new out of it. It's made me stop and think about my performance style, personality, the effects I choose, how I perform them, what my goals are when I perform them, and on and on and on."-Jeff S.

"I promise you will see the craft of magic in a WHOLE NEW LIGHT!" - Jay Sankey

Beyond the moves, beyond the gimmicks, beyond the patter, there exists a handful of fundamental truths about the performance and creation of magic. After performing for more than a quarter of a century and creating hundreds of innovative magic routines, Jay Sankey has written a book exploring these same truths.

This thought-provoking collection of short pieces ranges from the technical and psychological to the philosophical and sociological, while also staying rooted in the heartfelt and practical. After reading just a handful of the passages, you will see the craft of magic in a whole new light.

Learn from one of the most creative magicians on the planet and BECOME A BETTER MAGICIAN TODAY!

Learn how to:

Practice more effectively

Connect with your audience

Invite wonder

Nurture your creativity

Add humor to your magic

Create "Key Images"

Market your unique talents

Write powerful scripts

Transition between effects

Perform new material

Choose spectators

Avoid "Over Proving"

Manage multiple climaxes

Orchestrate your magic

Simplify your magic

Inspire belief ... and much, much more!

Foreword by Jon Racherbaumer.