Highway to Success by Elliot Smith and Ian Quick
The Entertainers Roadmap to Business
Highway to success is the essential business system for any artist or independent business person. Written by entertainers, for entertainers, and independent business people, it provides all the information you need to set up, operate, and thrive as a professional. From basic business structures to legalities, advertising to closing the sale, this system will refine your business practices and increase your clientele.
With over 45 years of combined experience as professional entertainers and businessmen, Elliott Smith and Ian Quick have put together for you an effective business system that works. Based on tried methods and practical experience, this common sense approach will equip you with the knowledge to successfully operate your business.
"So you’ve got a decent magic act and are ready to make money at it. As any entertainment pro can tell you, it’s quite a leap to turn a magic obsession into a profitable business. Fortunately, magicians Elliott Smith and Ian Quick have written "Highway to Success" a road guide, so to speak, that offers a solid foundation in business basics with an emphasis on entertainment. The book is a useful and easy read that dispenses excellent advice that can help you make the move into show “business.” Wayne Kawamoto, About.com
MagicTalkTM Reviews by Bryan Dean - "Holy Toledo! This is an amazing book. For a small investment you will learn more in 176 pages than in 15 years of messing around and making mistakes in the business. Elliott Smith & Ian Quick have this book in a very easy to understand format that, if you are thinking of entering magic as a profession (or semi-profession), you'll have the tools you need."
International Brotherhood of Magicians 'Linking Ring' Magazine - According to Phil Willmarth … "As someone who has worked in large, medium-sized, and run his own small business for many years, I feel this book could be invaluable if read carefully and the advice followed rigorously."
MAGIC Magazine - According to Micheal Close, well respected Magician and critic … "If you have been considering making the jump into part-time or full-time pro status, you owe it to yourself to pick up a copy of Highway to Success by Elliott Smith and Ian Quick...This is simply one of the best expositions of this type of material that I have ever read. Whatever your performing area, you'll find information that will move you toward your goals... best book on the nuts-and-bolts of entertaining as a profession that have been published in recent times. Highly recommended."
MyLovelyAssistant - According to Tracy Atteberry, co-owner and reviews manager … "This is a clear, easy to follow text with colorful graphics and sidebars.... If you're looking for easy to follow, ethically sound (unlike some) advice and business information you'll wish you knew, then this might be the book for you."
This book is the perfect companion to Maximum Entertainment, which focuses on techniques for mastering your audience.
